Fairtrade Fortnight 2010 has the theme of ‘The Big Swap’ to rally people across the UK and Ireland to swap everyday shopping basket items such as tea, coffee, chocolate, cotton tee-shirts, pineapples, bananas, cakes, sugar and a host of other products for Fairtrade ones during the fortnight. Fairtrade Fortnight is the annual nationwide campaign to promote awareness of Fairtrade and encourage people to buy products which carry the FAIRTRADE Mark in order to help farmers in developing countries. Attending this evening’s reception will be around 300 Fairtrade campaigners, retailers, manufacturers, producers, consumers and government ministers.

‘This extraordinary support for Fairtrade means we are well placed to make an even bigger difference in 2010. We are redoubling our efforts to expand Fairtrade to more producers, enabling them to sell more on Fairtrade terms,’ Harriet Lamb will say. ‘Fairtrade Fortnight 2010 is focussed on the Big Swap. The message is unequivocal, for producers to benefit, shoppers must actually put Fairtrade products in their baskets – they can only sell more if we buy more.’

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